The goal: packing tomatoes in such a way consumers recognize their special qualities.
Sweet Hearts is a truly special selection of tomatoes from the Sweet Grape line. Developed by Sakata Seeds, they were positioned in the functional food category due to their unique nutritional properties. They have three times more lycopene than ordinary tomatoes and are high in vitamin C.
Lycopene is an antioxidant that helps to prevent damage caused by free radicals. It helps prevent heart disease and prostate cancer.
To show consumers these special qualities, we developed a tomato tray package design in the shape of a heart, relating to the benefits of Sweet Hearts tomatoes.
The eye-catching tomato tray outstands in points of sale. Packed as fine bonbons, Sweet Hearts tomatoes stimulate consumer desire and encourage them towards a purchasing decision.
In addition, we developed the logotype, the brand guide and the launching campaign. We also produced communication pieces, notably a display that simulates a tomato plant.
Conclusion: creativity when adequate to product, public, market and the company’s goals, always grows good fruits. Check out product of the same family: Sweet Grape tomatoes. Check here.