Branding, tomato tray packaging design and point of sale material for Tomates Como Antigamente.
Tomates Como Antigamente are locally grown tomatoes, thereby making them tastier, fresher and more vibrant as compared to others. The concept of the project was to bring back childhood memories, family dinners, grandma’s home cooking food and sunday picnics. As a result, we developed a vintage/gourmet style, aiming for the slow food market.
The package structure consists of a 4 color printed card-box inside a net or a flow-pack film. As a gift, the package comes with a seed paper tag, with spices and seasons, such as basil, oregano, and more, to accompany different tomato recipes. Consumers may reuse the package to plant the paper seed, making a quant kitchen garden. The package was the recipient of the ABRE’s packaging award.
See our ecological and sustainable packaging design for small fruits developed for Trebeschi’s Tomates Duo.
