Located in the south of Brasil, the Monte Agudo Vineyards winery produces high quality wines from vines sourced from France. The differentiated “terroir” together with the incredible landscapes of the place helped in the selection of the images we used in the labels of these two lines.
The product mix organization strategy and the architecture of the brands defined the best way to design the labels for each wine. The products were organized by lines: Originals, High Expressions and Relaxed. While maintaining the graphic unity between the Originales and the High Expressions lines, we looked for elements that would differentiate them.
With the design of the wine labels, we sought to convey quality and safety and, at the same time, identify the origin in a clear and elegant way.
The Originals line was designed with a white background and the colorful image of the sunset in the winery. The High Expressions line uses the image of the sunrise in the winery in duotone and the image of the araucarias in high relief on the background with hot-stamping finish.
In this way, Monte Agudo’s brand identity gained strength thanks to the continuity of the graphic concept applied to the wine labels in a striking, sophisticated and differentiated way.