Since 2008, we have been attending to Holandês Dairy’s various design and communication needs. This has been an enduring partnership in which we have taken on increasing responsibilities, while the company has been benefited from increasing sales.
This time we created the packaging design for the light yogurt line: strawberry, plum and coconut in 550 ml and 1-liter packages.
A light product needs to communicate to the consumer that it is delicious, yet with the advantage of being less caloric. We used beautiful images of the ingredients, with each fruit surrounded by a splash of yogurt. The composition, colors and elements of design were strategically disposed to enchant consumers.
The 500ml bottles received sleeve labels. Pouches for 1-liter were flexo printed with the same visual pattern. The yogurt packaging design for Holandês Dairy resulted in something attractive and stimulating, nicely standing out from the crowd of competing products. We also created a website and a digital media campaign.
The company improved brand recollection as a result of our efforts.